Seed Starting

Due to my February funk, I have been reading my old issues of Organic Gardening lately. I am getting ready to start some vegetable seeds indoors for our March 1st frost free planting date. I have been searching for peat-free seed starting material. "60% of the world's wetlands are peat and about 7% of this has been exploited for agriculture and forestry, with significant environmental repercussion".
I have been going around to gardening centers asking if they have peat-free seed starting material. They look at me like I am crazy and then I leave frustrated. Until I read this post:
and discovered a good place to get one alternative to peat, coconut coir, is at a pet store in the reptile section. I am also taking Mr. Brown Thumb's suggestion and saving paper towel tubes/ toilet paper tubes for little pots.